Darling Clothing chooses the WFX Fashion PLM system to get ready for its next growth spurt.

The leading provider of cloud based fashion product lifecycle management tools is
appointed by award winning global clothing brand.

With hundreds of Fashion PLM clients which include companies such as White Stuff, Forever New, Cremieux, Rapha, Benetton and now Darling, WFX is making large footprints in the fashion industry. WFX provides a one-stop portal to efficiently manage the complete product lifecycle, often being the single source of product and cost related data for the rest of the business.

WFX’s online, cloud based fashion PLM systems allow fashion-related companies to create, manage and share tech packs, fabric and trim information, cost and margin calculations, sketches, images, purchase orders, approvals, compliance and critical path data with other team members and suppliers in a structured and transparent way.


Image copyright Darling Clothes. Click the image to go to the darlingclothes.com website.

Having launched in 2008, Darling has grown to become an award winning and exciting independent global women’s clothing brand. The brand was created by Nadia Moraes and has been continuously and rapidly growing since. Celebrity ‘Darlings’ have already included Kelly Brook, Anna Friel, Peaches Geldof, Fearne Cotton and Holly Willoughby.

After having been voted Womenswear Brand of the Year in 2011, Darling has grown further and found itself in need of a fashion PLM system to manage its product related processes. Darling’s Heff Moraes, says: ‘We are expanding at a rapid pace and recognise that efficiency and organisation is key during this stage. It was obvious to us that we needed a solution that was suitable to step into now and able to scale up with us as we grow. We chose WFX as a Fashion PLM provider for this reason’.

The WFX team all have expert knowledge and a strong fashion background. As an industry, the fashion sector has a very unique methodology, process and terminology, so it is key that a system provider can comprehend this.

Ben Muis, fashion industry consultant and director at WFX’s UK partner 1970i, explains the importance of the team’s insider knowledge. ‘PLM is not the same across all industries. Fashion in particular is a field where the understanding of the demands and intricacies is very important. From industry terminology to complicated production processes, only a domain expert can really appreciate the complexities behind the product life cycle of a fashion brand. That expertise in combination with the lengthy experience in providing this type of solution on the web across all continents has helped WFX to become the leading Cloud PLM provider in our industry internationally.’

WFX has entered 2013 in a very strong position, as market leaders and as a Microsoft certified partner, WFX provide their cutting edge software using Microsoft Dot Net Technology. More than 12,000 live WFX Fashion PLM users access their information in real time, at anytime, anywhere, through an Internet browser.

This year is very exciting for WFX in the UK, explains Ben Muis. “Alongside Darling, we have some great new clients that we cannot announce yet. On top of that WFX is again rolling out product enhancements across its platform, which in itself will make life even better for our existing clients. Innovation is just as important as understanding of the industry. We work very closely with our clients and the WFX team to enable us to offer the very best in the market.”


For more information on WFX, please visit; www.wfxondemand.com
WFX is represented in the UK by 1970i. Please visit www.1970i.com
For interview enquiries, questions and sample requests, please contact: caroline@branchpr.co.uk

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